Elissa Leif and Barbara Haupt knew that in order to continue to grow MiniMatters, their web video production and marketing company, they had to squeeze more effectiveness  from their own marketing and sales process.

They had hit an important growth speed bump - as they got busier with client work, how could they maintain good follow-up with their growing prospect list?

Barbara and Elissa had a good practice of taking in and tracking new leads. But as their business expanded, with more prospects and more pending proposals, they could no longer rely on their calendar and reminder systems. They needed a customer relationship management (CRM) system.

Saving tedious administrative time

But having a new CRM system meant more administration.

“I got to the point where I dreaded coming back from a successful networking function,” noted Elissa, who now needed to input each contact in two places: their CRM and email marketing systems.

She started searching for a solution and found SyncApps by Cazoomi®, which seamlessly synchronizes the data between Constant Contact and the major CRM products – including the all-important “opt-outs.”  After following the instructions to set up a sync profile, she could enter contact data once in the CRM, along with any notes and useful tagging for further follow-up. And being cloud-based, both she and Barbara could share the task without fear of double entry or over-writing.

Targeted mailings for sales results

Barbara and Elissa also realized that SyncApps could help them do a better job of nurturing their sales process through their email marketing. They had been sending out regular newsletters, but were sending out the same newsletter at the same time to all contacts on their list. SyncApps for Constant Contact enabled them to segment their mailing list and to classify prospects and current customers.

With their more tailored lists, they sent out their first segmented mailing to announce their new video marketing blog. 

Even this simple change had immediate impact. Within hours of their first mailing, they received a call from a prospect who wanted to talk that very day about having MiniMatters produce a video.

Three Steps to Getting Marketing and Sales in Sync

As a Constant Contact customer, MiniMatters was eligible for the Cazoomi “Free for Life” SyncApps program.  Get started with SyncApps for Constant Contact today and start nurturing your customers and leads with the right message delivered at the right time.

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SyncApps® Rework | Deploying Software-as-a-Service for Financials, CRM & Marketing, eCommerce or Support in 2012?

We're pleased to announce that we are launching our new SyncApps® by Cazoomi today.

Our new site(s) will give our fans a world of new features for SyncApps, improved navigation, and expanded coverage of the both cloud and on-premise systems you use today in your small business or large enterprise.

We've reorganized our SyncApps® site itself around 5 business "areas", enabling our teams to provide better coverage of the software applications that matter most to you:

• CRM:  Organize, Automate, and Synchronize business processes for any size company
• Email Marketing & Social Media:  Syncing Email and Social Media within your company
• eCommerce:  Implement, Sync and Optimize your e-commerce initiatives
• Financials:  Accounting, Billing, Credit Card Processing & Tax Applications for business
• Support:  Customer Service, Help Desk & Ticket Management with integration services

SyncApps%20by%20Cazoomi.mp4 Watch on Posterous

In addition to 20+ additional SyncApps, improved navigation and layout, the new SyncApps® by Cazoomi will deliver demos/content from our software partners that are even more relevant to your specific needs, plus SyncApp reviews, and recommended reading from around the web.   

New upcoming linked interactive features, from our partners, will let you recommend and comment on the apps which you use in your business, or share them easily using social media tools.  You will be able to easily interact with all our favorite partner sites to pinpoint the information you need for your implementation, integration or support projects.  

All these changes are designed to improve your experience around SyncApps® by Cazoomi in 2012.  Additional enhancements will be rolled out throughout 2012 for our fans, members and partners.

Check out Cazoomi 2012 today!

We hope you enjoy the new SyncApps® by Cazoomi and as always we invite your feedback on our social media and support landmarks.

~ Cazoomi Teams

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Cazoomi, last week announced they have synced Volusion.com to popular email marketing platform Constant Contact.

Volusion eCommerce Sync is a powerful, #1 ranking Shopping Cart Sync for small businesses who use Constant Contact which enables the flow of eCommerce and customer data with marketing metrics to Constant Contact.

• Automation | Customers, Contacts and Social Media lists synced

Automatically sync your Volusion customers and contacts that sign up through the shopping cart checkout process making marketing segmentation using Constant Contact Campaigns or Event Marketing that much easier.

• Segmentation | Customers, Subscribers from FOLLOWERS

Utilize Constant Contact's powerful marketing platform with your customer data to segment your Constant Contact lists from Volusion.

• Synchronization | See how easy keeping ALL your Social Media marketing channels in sync can be for your business

Schedule it and forget it using Volusion eCommerce Sync today!

See the Demo:

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Thanks to all our Cazoomi partners, clients and teams who have made 2011 a phenomenal year.

This holiday season, when you have 5 minutes, head over to check out what our teams are hard at work on to make 2012 yet another banner year.

Thanks again to all our SyncApps® subscribers and let us hear from you on http://community.cazoomi.com when you have questions or any issues.

~Clint, Founder & Support Executive
@cazoomi

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Cazoomi announces an integrated solution for connecting Constant Contact, ExactTarget, MailChimp and others to Get Satisfaction communities - addon to your SyncApps for free today!

San Francisco, CA, Nov 16, 2011 — Cazoomi, today announced they have synced "Get Satisfaction", a Social Contact Resource Manager (SCRM) and Support Lobby system, to popular email marketing platforms Constant Contact, ExactTarget, MailChimp and others which enables the flow of social support, CRM and marketing metrics between companies' email marketing solution and other cloud offerings.

The new integration also provides a streamlined, real-time integration between your Get Satisfaction community and your CRM such as NetSuite, Highrise CRM, SugarCRM or Salesforce combined with the likes of Constant Contact, the industry’s leading SMB Software-as-a-Service (SaaS) Email Marketing provider, to enable a seamless touch-to-customer process and enhanced customer relationship management (CRM) experience.

Your company will be able to Sync your community:

• Topics count
• Replies count
• Last Created Topic
• Last Replied Topic

Our initial Fall 2011 roll out will allow your Social Support staff and Marketing teams a more targeted messaging SyncApp addon to reach your beloved customers, fans and followers.

Cazoomi SyncApps will add more features to the Get Satisfaction addon as our valued members request them as well as offering upcoming email marketing and CRM platform SyncApps.

Try out the Get Satisfaction addon for your SyncApp today to get started!

http://syncapps.cazoomi.com/features-support#getSatisfaction

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We are a growing media publication with a huge problem: Lots of people who come to us enter through many doors.  And everyone in our organization needs access to our contacts, and needs to see what's going on, all the time. We use Zoho CRM to keep track of our contacts--thousands of them. 

We use Constant Contact for Newsletters, and occasionally for announcements of special deals with some of our other media partners.  When we do, we suddenly have another list to which we have SOME, but not ALL Access.  We have to know who generated that list, and how much permission we have to contact them. 

Getting the idea? 

Before Cazoomi, we literally spent hours managing contacts and media leads. Going to trade shows, conferences and seminars was a nightmare when we got back with stacks of business cards.  We had to sort each into different formats, upload to two different sites, and all the while we had no way of knowing in Zoho CRM if someone in Constant Contact opted out. We wound up using high priced sales and marketing talent, because it wasn't worth hiring and training someone else for something that happens in spurts.

So we really, really, really needed a seamless--emphasis on the seamless--way to get contacts synched between Constant Contact and Zoho CRM.  Along came SyncApps from Cazoomi.  We switch it on, schedule it and it just does its work.  We have a contact group in Constant Contact called Zoho, so we can see how many new people have come over from Zoho CRM.  If we duplicate someone by mistake, Constant Contact picks it up so we don't email someone twice, or--worse--email someone who has opted out. So now we just put any new contact into Zoho CRM, and let our Cazoomi SyncApp bring it on over. 

Between headache relief, cost savings, and the smiles on our sales staff, it's been a huge boon.

Thanks Clint and all the folks at Cazoomi.

A Tana Kantor | Publisher | atkantor@theGreenEconomy.com
122 w27th Street, 10th Fl. | New York, NY 10001 | 212.749.4620
Princeton, NJ | 609.520.0056 | www.theGreenEconomy.com

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Cazoomi Enhances CRM, Email Marketing, Support or Financial applications with Rapleaf Social Data Sync℠.

Cazoomi partners with Rapleaf to allow our members to enrich customer, contact and partner demographic data inside Cazoomi Sync Apps today.

As seen on GetApp.com as a Top Web Service, Cazoomi continually looks to stay ahead of the crowd and introduce new features to improve the reach into the small business community. We are excited to roll out the latest addon to our platform, powered by Rapleaf.

Now when you sign up for a Sync App subscription, you can use age, gender, and location to segment your CRM contacts & company lists, Email Marketing campaigns, Support clientele demographics for upsell/cross-sell offers to even further send out a unique, personalized message with specific content based on your customers' demographic profile.“For example, if your small business sells laptops, you may want to send one offer to those subscribers under 30 years of age, and another for those over 30. If you’re a local retailer, you may want to send different content to males versus females, and based on where they live in your city” says Frank Gerry, Lead Gen Specialist @Cazoomi.

“We are extremely excited about the partnership and the opportunities that it will bring going forward on the Cazoomi Sync App Platform for all our small businesses."

~Clint, CEO of Cazoomi

Cazoomi also offers an option to access Rapleaf Premium Data, which includes data points such as household income, presence of children, home ownership as well as additional access via Rapleaf to profession and technology interests on all our subscription plans: Basic, Professional & Enterprise so sign up for our 14 Day Free Trial on Cazoomi today!

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Recently in my role @Cazoomi, I had the chance to sit down for a discussion with two high profile social media marketers on Focus.com around the topic of Social Media Marketing vs. Traditional Marketing.

Panelists:

Mark Schmulen, General Manager of Social Media, Constant Contact

Lee Traupel, Digital Strategist, Linked Media Group, Inc.

We all discussed some topics near & dear to our members in the Cazoomi Small Business community who are relentelessly trying to come up with innovative strategies for bringing customers to the front door, as well as effectively using Social Media Marketing strategies to drive sales. 

AlphaBioSystems is a great example of striving for excellence to meet your customer at the front door using Social Media.

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B2B for the Small Business has long been a focus in my career and continues since joining as an Integration Advisor @Cazoomi.

In our effort to sync the systems of small businesses, which contribute most to our nation's growth as a technology powerhouse, Cazoomi has found that this effort is key to the second wave of growth around Cloud services.

At Cazoomi we see a lot of service companies catering to synchronization of applications for medium and large business.  These companies usually implement their solutions using a core of re-usable synchronization code and then relying on their consultants to write custom connectors to that code.   It is the necessity for up front customization that leads to large upfront costs and more often than not delays in implementing their solutions.

Today’s small and medium businesses are reaping huge benefits by utilizing Software-as-a-Service (SaaS) offerings such as NetSuite, Salesforce, Constant Contact, ExactTarget, Get Satisfaction, Highrise CRM, PaySimple, SugarCRM, Zoho and Zendesk.   The key appeal for many of the customers of these applications is that there is no upfront cost and a simple pay as you go model.

http://syncapps.cazoomi.com

When these same small businesses realize the need to synchronize information across two or more of these SaaS platforms, they are still confronted with a solutions implementation model, and they often avoid synchronization all together due to the large upfront cost.

At Cazoomi, with the help of our partners' platform offerings, we are working on a line of SaaS synchronization connectors that can be purchased on-line by companies with a low monthly fee and  NO upfront cost.  These solutions are configured simply at the time of purchase by the customer entering the credentials of the services they want synchronized, and then are instantiated real-time on each platform to begin working for the customer immediately.

http://syncapps.cazoomi.com

Our key take-a-ways this month within our member network have been that offering a SaaS, small monthly fee sales model, to provide customers large company benefits is the way to reach those small businesses which contribute so much to our nation’s growth in so many ways.

- Jon Nicponski

*Update: July 4th week @cazoomi will announce it's new "simple framework" to allow small businesses to large enterprises to sync the systems they use on a daily basis to simplify & leverage their existing applications.

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By The #'s

Implementation | Integration | Support Our Cazoomi teams have enjoyed a banner year out of the gate and our partners are a huge part of that success.   Social CRM - our top landing page for our partners, members and teams A frequent stop for our members and also new customers is our Get Satisfaction Board featured above.  One of our first partners in Cazoomi when we launched last year, Dec 1st and #1 client/member acquisition platform EVER.  Statistics & Numbers only tell one side of our story as we rely 100% on our transparency to win over new prospects wanting implementation, integration or support from our teams. Get Satisfaction has helped us achieve this transparency automatically by showing our customer base grow as we add on new services or Sync Apps highlighted on our products page. Our Interactive Facebook landing page tells our story well with those members on Facebook dropping by just to see what is new at Cazoomi or members logging a support case on a service or app we have provided.   eCommerce on Cazoomi's Shopify Portal We've added a new way for our company & our consultant network to provide members wanting a new SaaS implementation, support or just a Sync App, the method to buy these services & products from our eCommerce portal.  The new functionality of Shopify enabling you to customize the look and feel of your site and offer services as well has been a key factor in our growth this year.   Simple yet highly effective Symbaloo Marketing With our launch of so many new Sync Apps and Services this year our team had to find a way to quickly update marketing for each partner's integrated SaaS application.  Enter the Symbaloo Board. We have used Symbaloo to get out our messaging and it has been a fantastic marketing outlet for our team--we've finished up our NetSuite to Constant Contact Sync App and will be adding it to the board today to drive awareness of the thriving MarketPlace which our friends over at Constant Contact are building out.  So if you are one of the 400,000+ users of Constant Contact and need a Sync App head over to check us out here. Cazoomi Team at Dreamforce As we always want to spend time with our partners & members who made our BETA year one to remember we will be heading to this year's Dreamforce 2010 event to drop by and see all those who have been a HUGE part of our success. If you're attending or if you're in the Bay Area, we'd be happy to meet up with you to hear more about your successes in 2010 & how we can play a part in 2011 and beyond. Sync Apps Available Now & Coming Soon... All sorts of new Sync Apps are around the corner for us in 2011 and beyond so stay tuned.  If you need a Sync App today not in this ensemble below direct message us @cazoomi to let us know!   Thanks to all of you who made this year one to remember @cazoomi   ~Cazoomi Team

Cazoomi Technology © 2010

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At Cazoomi our team focus is implementing, integrating and supporting applications so they can easily speak to one another.  We would love to have the ability to sync our company Facebook account, where it would publish to our group Posterous Blog, not just the other way around.

At Cazoomi we are a world-wide team of over 200+ consultants who are on each other's Skype and can easily connect on projects, business ideas, thoughts or just plain chatting at anytime of the day, everyday.

We know each others skills well and if there is a project, which is a fit, we pull each other into these with full confidence that the job will be done using the Cazoomi E4 Framework we have designed over the years in the implementation business.

Managing our Cazoomi projects is simple in that each person has their role and does not need email reminders to finish their tasks on time.  It's a system we have designed and used with our 1800+ Cazoomi member network successfully.

We call it LinkedIn TrustCentral℠ since every one of our 200+ Cazoomi consultants are in our LinkedIn network so we can pull in their specialties on our site via the API to match skills to projects.

As I use this very cool site, Quora, I think wouldn't it be great if all of the Cazoomi team members could be tagged here like I do in my Gist.com account then when they put their thoughts down here to enable others to learn from our successes it would post to our Cazoomi Posterous Blog.

The future is coming for sure, can't stop it, but for now I guess I will turn to my Philippine team to keep up their manual efforts of posting till that day arrives.

~Clint

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A preview of our Cazoomi Rework for Summer '10 for all our members out there wanting to unite their SaaS applications. 

We have provided Implementation, Integration and Support for both SaaS, Web and Enterprise applications during our 9 months as a start-up company in the Bay Area and have now taken our technology, which empowered Cazoomi, to a new level with our Cazoomi Web Platform.

We will be migrating our 1600+ members, and growing:), over to the new site this weekend and don't worry you can still Build & Quote out your favorite SaaS apps, services and people to implement them, just in a more robust Cazoomi platform, where our Build & Quote works for you behind the scenes once you have chosen your apps you need implemented, integrated and supported.

Welcome to the new Cazoomi Web Platform!

http://bit.ly/CazoomiRework2010

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